Events — June 2, 2017 at 2:11 pm

Top varsities to battle it out for coveted Olx Social Media Awards honours

Zetech University campus

Five institutions of higher learning have been nominated for the influential Olx Social Media Awards (Olx SoMA 2017) setting the stage for a bruising online battle as they canvass for votes.

Zetech University, Kenyatta University, Mount Kenya University, University of Nairobi, and the African Digital Media Institute (ADMI) have been nominated under the Higher Learning Institutions Category. (See also attached full list of the nominees).

The annual Olx SoMA Awards, which is in its fifth year, is used to recognize and reward individuals who have made good use of social media to positively impact society. The theme for this year’s Awards is Celebrating Five Years of Impact.

It is sponsored by the online classified service Olx Kenya, audit and consultancy firm Deloitte and design and branding outfit Expose.

Higher learning institutions are increasingly adopting social media as a tool to improve learning experience through active interaction and collaboration.

Olx SoMA founder and director Mr. Martin Muli said during the unveiling of the nominees that the inclusion of the higher learning institutions category in the Awards was as a result of the heavy use of social media by the institutions and their students.

“Today’s students are considered as native speakers of the digital language of computers and the Internet. The students are among the leading users of social media networks and institutions are fast adopting the various channels to enhance communication and interaction with them,” he said.

Online videos in YouTube, Whatsapp are one of the most common Internet-based tools used in lectures, assignments, class presentations and student interactions.

According to the latest annual report, “The State of the Internet in Kenya 2016” by Nendo, there are 6.1 million Kenyans on Facebook, up by 1.8 million users registered in 2015. The number of monthly active users on Twitter stands at 2.2 million with a million daily active users. This is up from the 700,000 monthly active users estimated in 2015.

WhatsApp is an extremely popular chatting platform in Kenya and it is estimated to have 10 million users while the likes of Instagram and LinkedIn are estimated to have 3 million and 1.5 million, respectively.

Voting for the nominees is ongoing and will end ahead of the Awards Gala on June 23rd when individuals who have displayed good use of social media in transforming the society will be unveiled.

The Awards is a public process involving nomination and voting by the Online community. The public vote will give winners influence and respect and opportunity to up their rate card.

Deloitte, the quality assurance partner, has assured social media users that the voting process will be transparent and urged them to vote in huge numbers to ensure the results reflect the developments witnessed in the digital landscape in recent times.

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